一 演講人姓名：凱斯•凱利Keith J. Kelley,Ph. D 

職務(wù)/Title：副總裁兼機頂盒業(yè)務(wù)總經(jīng)理Vice President and General Manager摩托羅拉家庭寬帶聯(lián)網(wǎng)事業(yè)部Global Telco and DVB Home Devices Motorola Mobility

演講題目/Topic
Navigating in a Converged World

演講概要

媒體和娛樂通信行業(yè)在全球范圍內(nèi)都在經(jīng)歷迅速的變遷。用戶對高清內(nèi)容的要求，對于接收終端靈活度的要求，對經(jīng)營商的網(wǎng)絡(luò)能力提出了前所未有的要求以及壓力。我們正在看到多種媒體、互聯(lián)、移動技術(shù)之間的融合，這種融合也提供了巨大的商機。
 
網(wǎng)絡(luò)服務(wù)的融合對我們的經(jīng)營提出了挑戰(zhàn)，這是一種復(fù)雜的歷程。讓我們看看到摩托羅拉是如何應(yīng)對這種挑戰(zhàn)，為運營商提供解決方案的。

The global communications, media and entertainment landscape is rapidly evolving.New devices and services appear on a daily basis, and growing consumer demand for high definition video content, from a variety of sources, on multiple devices, is putting increasing pressures on service providers to manage their network capacity and control costs.We are witnessing a convergence of media, Internet and mobile services that is changing the very foundations of our business, but is also creating new revenue opportunities.
Convergence is creating challenges to the way we manage our businesses, and the industry is looking for help to navigate these churning, shifting waters.This will be a long and complex journey, and we will discuss the products and solutions available to make this a successful voyage.

二 演講人姓名:陽兵Bing Yang

職務(wù)/Title：總經(jīng)理General manager思科中國研發(fā)中心運營商商業(yè)集團(tuán)Service Provider Business, Cisco China R&D Center 

演講題目/Topic 

云際體驗 巔峰視界Let’s reinvent the Video experience, together

演講概要 

思科旨在與他的運營商伙伴打造線上內(nèi)容、社交媒體和通信應(yīng)用的全方位的真正無處不在的家庭和移動視頻娛樂新體驗。作為這個思科視頻戰(zhàn)略的一部分，思科在全球及中國NGB方面的承諾已經(jīng)得到了廣泛的認(rèn)可，其最新推出的Videoscape視頻方案和平臺，也為全新的視頻網(wǎng)絡(luò)架構(gòu)描繪了一個清晰的藍(lán)圖。在中國，思科研發(fā)中心也正致力于視頻體驗的技術(shù)創(chuàng)新，旨在與運營商伙伴一起把全新的視頻體驗帶給廣大的客戶。

思科Videoscape可以幫助消費者將付費電視、在線視頻和視頻點播資源中的內(nèi)容整合在一起。然后，通過將這些內(nèi)容與社交媒體、通信技術(shù)和移動技術(shù)相結(jié)合，可以創(chuàng)建一種真正的浸入式電視觀賞體驗。在今天高密度飛速發(fā)展的視頻環(huán)境下，Videoscape作為思科整體視頻戰(zhàn)略的一部分，針對運營商推出高品質(zhì)的視頻服務(wù)和新的盈利模式，其產(chǎn)品線是利用云計算、網(wǎng)絡(luò)以及客戶端設(shè)備，在互聯(lián)網(wǎng)上傳遞全新視頻體驗的開放平臺，成為中國視頻市場的理想選擇。

Cisco is working with service providers, as well as other industry players to reinvent the television experience, bridging entertainment, social media and communications together to transform how users engage and how providers and broadcasters prosper.  Cisco is making strategic inroad toward its videoscape vision. In addition to its NGB initiatives in global and China are gaining great momentum,  the most recent announced videoscape solutions blueprinted the industry for the next few years, and together with CRDC,  its video technology innovations center rooted in China, Cisco is bringing the new TV experiences to Chinese end user together with its partners. (責(zé)任編輯：吳秀鳳)